How to brief your design agency (to get the best results).
We’ve all heard the stories of agencies and designers being briefed on the back of a fag packet or post-it notes. Briefings take many shapes and forms. Some are very thorough, others are very top line...
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Design agency jargon buster.
So much jargon. How often have you sat there in front of 6 people from the agency as they regurgitate ‘word salad’ at you with supreme confidence? They use a smorgasbord of verbal dexterity to explain...
View Article2021 Pharmaceutical Packaging Trends
Over the years the Pharmaceutical industry has evolved greatly from its traditional form to high-tech equipments and inspiring innovations. With an increasing awareness of sustainability and the ever...
View ArticleDesign trends: Why follow the herd?
Keeping on-trend. Making sure that Pack designs are ‘on trend’ seems to be an industry buzz-word. Sure, it’s important that your pack design looks contemporary but should this be at the risk of...
View ArticleFree pitching.
If there’s one thing that’s always going to start a big debate in our industry, it’s free pitching creative work to clients. I’ve written about this before, but I thought it worth an update based on...
View ArticleHow to create perfect packaging design.
So how do you go about creating the perfect packaging design? Something that draws the consumer in and allows them to navigate all your products and portfolio with ease. Importantly, packaging that...
View ArticlePersonal Care Trends 2021
With the pandemic affecting everything from our shopping habits to our skincare routines, today we look at 6 of the upcoming personal care trends of 2021. Wellness and relaxation is now integral to...
View ArticleHome Care Trends 2021
With the majority of the country working from home during lockdown, it’s no surprise that home care and DIY has sky rocketed in interest. Whether it’s tackling your garden fence you’ve been putting...
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Eco friendly packaging alternatives to plastic
We are all very familiar with images of swirling plastic islands floating in the middle of the oceans. In many instances, plastic is actually the best option. But what are the Eco friendly packaging...
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Plant based fibres in packaging
Following our recent blog post on eco friendly packaging solutions, today we are focusing on plant based fibre technology in packaging. With plant fibres being renewable and biodegradable, companies...
View ArticleEverything you need to know about the upcoming Plastic Packaging Tax
From April 1st 2022, a new Plastic Packaging Tax will take effect in the UK. In the article below we are summarising everything you need to know about this new tax. Furthermore, who is affected, what...
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